Indispensable guide to the social media platform that shaped a generation’s politics and culture
This book takes an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. Though it does not receive nearly as much attention as other social media such as Twitter or Facebook, Tumblr and its users have been hugely influential in creating and shifting popular culture, especially progressive youth culture, with the New York Times referring to 2014 as the dawning of the “age of Tumblr activism.”
Perfect for those unfamiliar with the platform as well as those who grew up on it, this volume contains essays and artwork that span many different topics: fandom; platform structure and design; race, gender and sexuality, including queer and trans identities; aesthetics; disability and mental health; and social media privacy and ethics. An entire generation of young people that is now beginning to influence mass culture and politics came of age on Tumblr, and this volume is an indispensable guide to the many ways this platform works.
Allison McCracken is Associate Professor and Director of the American Studies Program at DePaul University.
Alexander Cho is Assistant Professor in the Department of Asian American Studies at the University of California, Santa Barbara.
Louisa Stein is Associate Professor of Film and Media Culture at Middlebury College.
Indira Neill Hoch is Assistant Professor in the Department of Communication Studies and Theater Arts at Concordia College, Moorhead Minnesota.
“Tumblr has long been home to those on the margins, a kind of a queer carnival of fandom, activism, and porn. a tumblr book in turn archives, critiques, and celebrates the creative potential of this understudied platform and the communities that inhabit(ed) it. This collection of essays, interviews, art, and ephemera is a must-have resource for anyone who wants to understand internet culture in the twenty-first century.”- Adrienne Massanari, University of Illinois at Chicago
—Adrienne Massanari, University of Illinois at Chicago
“a tumblr book covers a wide breadth of topics and includes more irreverent themes to match the platform. Overall, the Tumblr love is felt deeply in this book, and it is a nice example of how fandoms and scholarly work can mix.”- Shira Chess, University of Georgia
—Shira Chess, University of Georgia
“I have been waiting for a book on Tumblr for many years, and this collection far exceeded my high expectations. Tumblr can be a notoriously opaque platform, and not only does this vital collection make it legible for a general readership, it makes a clear and compelling case for its significance as a subject of study. This book will be essential reading for scholars working on Tumblr communities, but more generally it offers an exemplary model for those embarking on any form of platform analysis.”- Suzanne Scott, University of Texas at Austin
—Suzanne Scott, University of Texas at Austin