Explores the intersections of fandom and fashion
In recent years, geeks have become chic, and the fashion and beauty industries have responded to this trend with a plethora of fashion-forward merchandise aimed at the increasingly lucrative fan demographic. This mainstreaming of fan identity is reflected in the glut of pop culture T-shirts lining the aisles of big box retailers as well as the proliferation of fan-focused lifestyle brands and digital retailers over the past decade. While fashion and beauty have long been integrated into the media industry with tie-in lines, franchise products, and other forms of merchandise, there has been limited study of fans’ relationship to these items and industries.
Sartorial Fandom shines a spotlight on the fashion and beauty cultures that undergird fandoms, considering the retailers, branded products, and fan-made objects that serve as forms of identity expression. This collection is invested in the subcultural and mainstream expression of style and in the spaces where the two intersect. Fan culture is, in many respects, an optimal space to situate a study of style because fandom itself is often situated between the subcultural and the mainstream. Collectively, the chapters in this anthology explore how various axes of lived identity interact with a growing movement to consider fandom as a lifestyle category, ultimately contending that sartorial practices are central to fan expression but also indicative of the primacy of fandom in contemporary taste cultures.
Elizabeth Affuso is Academic Director of Intercollegiate Media Studies at The Claremont Colleges.
Suzanne Scott is Associate Professor in the Department of Radio-Television-Film at the University of Texas at Austin.
“Sartorial Fandom reveals new threads of research in traditional fan studies topics like cosplay, while also contributing additional wrinkles to complicate—and develop—current lines of scholarship. This is an exciting new collection of voices that deepens our understanding of the- Paul Booth
links between fashion, media, and fandom.”
—Paul Booth, DePaul University
“Bridging fashion and fan studies, Sartorial Fandom interrogates the rich intersection and offers critical contributions to both academic fields. Elizabeth Affuso and Suzanne Scott bring together an impressive array of scholars and perspectives in chapters that range from examinations of traditional fan products like Star Wars and Disney cosplay to fashion-forward work on Savage X Fenty, drop culture, and fan lingerie. It’s hard not to read the volume without finding deeper insights into popular culture and exciting avenues for future research. The book is sure to be well-used by students and researchers alike.”- Myles Ethan Lascity
—Myles Ethan Lascity, Southern Methodist University